STAPL is established in 1983 by Mr P S Shirodkar.
Since beginning, STAPL is specialized in industrial distribution.
STAPL is a family owned business which is headed by Mr Sanjay Shirodkar who is working in a position of Managing Director in the company.
The other Director, Mr Manoj Shirodkar is heading the manufacturing company: Shirodkar Preci Comp Pvt Ltd (SPCPL) which is into manufacturing of precision CNC Machined components and Assemblies. 70% of the produce is exported to Europe, USA, Singapore and China. Majority of the business of SPCPL comes from non-automotive segment.
STAPL has a strong presence in Pune and adjacent industrial townships:
The customer base is 1500+ and they come from different segments like:
a. General Manufacturing
h. Wind & Power
i. Petroleum& Gas
k. Off High Way vehicles
STAPL is specialized in Value Selling and is known in the industry as a solution provider.
STAPL is representing following principals:
a. Sandvik-Coromant (Carbide Metal Cutting Tools)
b. 3M Abrasives
c. 3M Conventional Bonded Business
d. 3M Tapes
e. 3M Safety
f. Exxon Mobil (Industrial Lubricants)
g. Kaeser Compressors
h. Snap on (Bahco)
i. Eazycut (Own Manufacturing of Tailor Made Solid Carbide Round Tools)
All the principals we are representing are leaders in technology of their respective product range and are Multinational companies having global presence. 3M & Exxon are amongst fortune 50 companies on global level.
STAPL has a unique business model in which each principal is treated as a separate business vertical within STAPL and the respective vertical has a Business Head who is heading a dedicated sales team working for the respective vertical. Vertical head is empowered in taking decision for his individual vertical.With such arrangements, the respective team gets technically trained on the individual products and is able to focus on value selling and this also justifies the principal’s need of having a dedicated set up for their product line. The total work force in STAPL is 60+ out of which 40+ are dedicated sales people.
STAPL is using SAP software. The systems implemented in STAPL are very robust and are accessible at all levels in the organization with respective security levels. For Sales team, the information is accessible via web which makes them efficient on the field.
The spares and material deliveries are outsourced to a courier company who has a dedicated work force working exclusively for STAPL for all 7 days in a week. Also, for our Kaeser Compressor division, we offer maintenance services 7 days in a week.
STAPL has implemented sound HR practices for its team and has taken care of basic needs like
Medical Insurance, Accident Insurance, PF, and Gratuity. STAPL has a healthy working culture and
considers its team as the most valuable investment; because of this the team retention is very good in
For the vertical heads, STAPL has a fixed pay and variable pay in form of profit sharing with him, this helps in retention of key members in the organization for a long time.
Strengths of STAPL:
4. Product range which is best in the industry
5. Customer Base
6. Prompt services
STAPL is practicing TOC (Theory of Constraints) way of working and is having a tie up with a TOC consultant. The team is getting continuous training in various areas which makes the team more professional, which benefits for the top line and bottom line of the organization.
STAPL has a good review mechanism at all levels and the top management is involved in all the sales reviews, which help to understand the improvement areas at right time and corrective decisions can be taken at the right time.
STAPL Sales turnover was Rs 350 Million for last FY and prior to last FY it was Rs400 MNR. STAPL has sound cash reserves and fixed assets. In the history of last 30 years, STAPL has always paid its dues to its principals in time or before time.
STAPL has intentions of working with those principals who have certain basic policies like:
1. Technology driven product
2. Believe in value selling
3. Reasonable inventory policy
4. Product training
5. Customer security
6. Product availability as per commitment given to customer
7. Considers Distributor has a part of their organization
STAPL managements sees lot of growth opportunities in business and is building the right infrastructure to handle the growth in a systematic way and is in search for those principals who see equal opportunity of growth in this region.